How To Avoid the Spam Blockers

Before you press the Send button on your promotional e-mail, newsletter. Give it a once-over and see if it contains any of the following offending words and phrases: See the following;

Amazing             Money

Buy now             New

Congratulations   Opportunity

Dear Friend        Order now

Free                   Powerful 

Great offer          Profit

Guarantee           Sale

                   Investment          Special Promotion

    Maximize            Winner

In addition, customary phrases like " Click here" ( or Click below") "Unsubscribe" or "To be removed" are also blocked, because theses phrases are frequently used by spammers and other purveyors of unsolicited commercial e-mail.

    If you've included any of these words- or any dollar signs, exclamation points, or anything in all capital letters, for that matter- in your outgoing email, you may want to rethink what you have written.

     That's because Spam Assassin ( or similar systems) may inadvertently identify your email as spam and block it from being delivered. Spam Assassin, one of the most popular open-source anti-spam applications, has several hundred spam filters and allows mail administrators to customize which e-mails get through and which ones are automatically blocked and sent to spam limbo, meaning they are redirected to the recipient's Bulk Mail bin or purged altogether.

     Even if the e-mail you are sending is legitimate opt-in e-mail that the recipient has requested and wants to receive, it can be hijacked by e-mail providers or internet service protecting their clients from junk e-mail.

     You can see how easy it is to get caught in the crossfire and end up in the same dump as spammers. The sad fact is  that  some legitimate email marketers and newsletter and e-zine publishers don't even realize that their e-mail is being rerouted to spam limbo, and they wonder why their click-through and conversion rates are dismal.`

     How do you get around this? You can either play by the rules and not use the offending words and phrases altogether, or you can devise creative ways to conceal the words and phrases from the spam radar. For example, you can insert symbols within the words; for example, use "fr^ee or "fr*ee" instead of "free." Don't get too creative; your sentence or thought must still be understandable to your readers.

     If you want your e-mail to be read and not filtered out as spam or junk mail, you must pay attention to these guidelines and keep up with the constant changes providers make.