The job of your hosting service or ISP, of course, is to monitor traffic and make sure your Web Site is up and running. But unless you keep an eye on your site and its availability to your customers, you may not be aware of technical problems that can scare potential business away. If your site is offline periodically or your server crashes or works slowly, it doesn't just waste your customers' time - it can cut into your sales directly.
If your site doesn't work well, a potential customer can find another site whose pages load more quickly just a few mouse clicks away. Outages can be costly, too. Internet Week reported in 1999 that if the Dell Computer site was down for just one minute, it would cost the hardware giant $10,000. A 90 minute outage would cost the company nearly a million dollars - and the rate is probably much higher these days.
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