Making Customers Feel That They Belong

In the old days, people went to the market often, sometimes on a daily basis. The storekeeper was likely to have set aside items for their consideration based on individual tastes and needs. More likely than not, the business transactions followed a discussion of families, politics, and other neighborhood gossip.

Good customer service can make your customers feel like members of a community that frequent a Mom-and Pop store on the corner of their block- the community of satisfied individuals  who regularly use your goods and services. In the following sections, I describe some ways to make your customers feel like members of a group, club, or other organization who return to your site on a regular basis and interact with a community of individuals with similar interests.