Don't Make Your Website Look Like an Ad

Depending on which source you believe, the average person is exposed to anywhere between 1,500 ( Media Literacy Report published  by Unicef) and 5,000 ( Charles Pappas, Yahoo! Internet Life columnist) advertising messages per day from TV, billboards, radio, the Internet, practically everywhere we turn. The last thing we want to see when we land on a website is yet another ad.
     Yet many online business seem to go out of their way to make their websites look like ads, billboards, or another commercial media. Don't fall into this trap and turn away potential customers. Your website should provide the solid information that your prospect is looking for, and it should have an editorial  feel to it. Above all, it should be free of hype. Why? Because people usually go online to find information. Few people log on saying, " I can't wait to see ads, and I can't wait to buy stuff!" No, that usually doesn't happen.
     People go online to find information. That's why they call it  the information superhighway . Even if they are shopping for something - say a DVD player or a hair restoration product they are generally seeking information, not advertising, about those products. There is a myth that the Internet is an advertising medium or one big shopping channel. It's not.
     Here's the first distinction between offline advertising  copy and effective web copy. Web copy needs to have an editorial feel to it; that is, it cannot look or feel like a sales pitch.

Editorial -Style Web Headlines

• Don't buy a DVD Player Unless It Meets These 5 Criteria
• Facts You Must Know Before You Buy Any Product That Promises to Grow Hair or Stop Hair Loss
• Can Streaming Audio Really Double Your Website Sales? A recent Internet research study says you can.

     Where does the selling come in? It comes from compelling content- expertly crafted for hidden selling. In plain English, this means:  Develop irresistible  content that slides smoothly into a covert sales pitch for your product.

     Why? Because people online do not want to be sold to. A study conducted by web usability experts John Morkes and Jacob Nielsen ( reported in a paper titles Concise, Scannable and Objective: How to Write for the Web) showed that  web users " detest anything that seems like marketing fluff or overly hyped language (marketese) and prefer factual information". If web visitors ever do get sold on something, they want to be finessed, not bombarded by blatant advertising.

     It bears repeating that your sales pitch should not sound like an ad, but rather it should read like an editorial, testimonial advice, case study, or endorsement. If you want an example of this kind of writing in the brick-and mortar ( meaning offline) world, think "advertorial" ( editorial-style ads) or press release.

Lemon for Stinky Underarm?

I know that so many people around the world having this problem like armpit darkening, specially underarm odor it can lost self-confidence in dealing with your friends. Now cast all your worries because here is the most effective way of eliminating underarm bad odor. I want to share this experience because I was one among the people who worried about this problem, as Mom our major responsibility is the welfare of our children. I only had one son who is 9 year old, he is very active kid, I did not expect that his body can develop this unwanted stinky as a very young age, every time he arrived from school he told me mommy my classmates said my underarms are very stinky, so I got pity with my little boy because there's possibility that it can lost his confidence to face or mingle his classmates or teachers in the school campus because of this problem. So I started thinking what to do, it comes to my mind that I need to transfer him next school year to avoid things that it could make him inactive in all his school activities. But my mind quickly think some options about searching an effective and cheap remedy for an underarm odor problem.

So I started searching on the web and there I got a lot of options to cure the body odor, but hesitated which one of them that can really cure, so I searching more and gathered comments which one it really works. Some people say Apple Cider Vinegar can eliminate body odor, or baking soda and alum power are also effective. I stay longer up at night just to keep searching until I read comments about woman who has similar problem that she tried Lemon and she was completely happy now and she gets back her self-confidence that she had lost for so many years of her life. So I stop searching and started thinking to try a Lemon anyway nothing to lose if I would try it. I went straight to the fridge to look if there's stock of lemons and fortunately I got stock of it. So I tried the lemon for my son if it is working and wow! I can't really believe its really amazing, LEMON does wonders it really works and why I said this because when my son arrived home from school I smell his underarms and said wow! stinky no more, it's totally gone. Now, I wish I inspired everyone those who had same problem of my son to try this best and most effective remedy as complete healing of body odor.

Procedure:

Ist - You take a bath in the morning, use anti-bacterial soap recommended by your doctor

2nd - dry up your body with clean towel

3rd - cut  the lemon into two equal parts

4th - rub it  on the affected area for at least 5 mins no need to rinse

5th - let it dry after application

That's it! simple as that very easy, cheap and no need to buy highly commercialize deodorants that can harmful to your health. I hope this real experience can be your real experience too! because health is important than any wealth.

Good luck and share the real experience!

Fear of Success?

You're fairly confident in your abilities, but you balk at the pressure of maintaining success once you have it. You know that your achievements will breed higher expectations, and you worry that you won't be able  to meet them. You may even be experiencing what psychologist call impostor syndrome, the fear that those around you will discover you're not really as talented or competent as they think.                  People who fear success often credit their achievements to circumstances rather than to their talent and other assets. The key for these people is to accept responsibility for their accomplishments. Now make a list of the skills and qualities you drew on to win it- determination, intelligence, creativity, charm...(If you're struggling, ask a friend for help; others can often see your assets more clearly than   you can.) Make this exercise a habit each time something goes well at work. Once you begin to see your strengths in action everyday, you will recognize that you are, in fact, well-equipped to tackle whatever challenges lie ahead.

Vitamin D Why It's Essential

More and more studies are revealing the benefits of having plenty of D

 and the dangerous of having too little.

High Levels are linked to...

• Greater resistance to viruses During a recent study, researchers at the Yale University School of Medicine  discovered that people with high levels of vitamin D got sick about half as often as people with low levels. And they did fall ill, they recovered in fewer days. The reason: Vitamin D instructs your white blood cells to manufacture a protein that kills infection. 
• Less Cancer - Specifically, a 30 to 50 percent lower chance of colon cancer. D regulates some of the genes responsible for cellular growth and survival, says Holick, and it does its job cleverly: " It helps shut down any out-of-control growth to prevent malignancy. If that doesn't  work, it will help kill the cell. And if tumor grows anyway, it will work to cut off blood supply.
• Higher cancel survival rate - At the Dana-Ferber Cancer Institute, researchers found that colon cancer patients with high levels of D had a 39 percent lower chance of dying from the disease. And this might actually apply to all cancers, says Edward Giovannucci, MD ScD professor of nutrition and epidemiology at the Harvard School of Public Health.
• Reduced rick of Parkinson's Disease - Researchers believe the correlation, which Archives of Neurology reported in July may have to do with D's protective effect on the brain: It regulates calcium levels, enhances the conduction of electricity through neurons, and detoxifies cells, among other handy functions.

Low levels are linked to......

• Heart Disease - People with insufficient D levels have 80 percent greater risk of narrowing of the arteries, according to a long-term study at John Hopkins. This might have to do with D's role in regulating more than 200 genes and controlling inflammation, and its possible involvement in modulating blood pressure.
• Diabetes - Since D stimulates insulin production, it's no surprise that too little is associated with diabetes. Research has also shown that kids who are deficient in D have 200 percent greater chance of developing type 1.
• Chronic Pain - A 2008 study showed that more than 25 percent of chronic paint patients have low D levels, which could be because D helps control neuro-muscular  function . And a 2010 study correlated low levels of the vitamin with migraines and headaches. A dearth of D may prevent blood vessels from constructing and dilating properly which can lead of throbbing pain.
• Depression - D may help stimulate serotonin production, which could explain why people who don't get enough are more susceptible to the blues.
• Higher risk of death - After analyzing D levels of more than 13,000 people, researchers at John Hopkins found that those with the lowest levels had a 26 percent greater chance of dying from any cause. So lets give life importance more than anything! 

How To Avoid the Spam Blockers

Before you press the Send button on your promotional e-mail, newsletter. Give it a once-over and see if it contains any of the following offending words and phrases: See the following;

Amazing             Money

Buy now             New

Congratulations   Opportunity

Dear Friend        Order now

Free                   Powerful 

Great offer          Profit

Guarantee           Sale

                   Investment          Special Promotion

    Maximize            Winner

In addition, customary phrases like " Click here" ( or Click below") "Unsubscribe" or "To be removed" are also blocked, because theses phrases are frequently used by spammers and other purveyors of unsolicited commercial e-mail.

    If you've included any of these words- or any dollar signs, exclamation points, or anything in all capital letters, for that matter- in your outgoing email, you may want to rethink what you have written.

     That's because Spam Assassin ( or similar systems) may inadvertently identify your email as spam and block it from being delivered. Spam Assassin, one of the most popular open-source anti-spam applications, has several hundred spam filters and allows mail administrators to customize which e-mails get through and which ones are automatically blocked and sent to spam limbo, meaning they are redirected to the recipient's Bulk Mail bin or purged altogether.

     Even if the e-mail you are sending is legitimate opt-in e-mail that the recipient has requested and wants to receive, it can be hijacked by e-mail providers or internet service protecting their clients from junk e-mail.

     You can see how easy it is to get caught in the crossfire and end up in the same dump as spammers. The sad fact is  that  some legitimate email marketers and newsletter and e-zine publishers don't even realize that their e-mail is being rerouted to spam limbo, and they wonder why their click-through and conversion rates are dismal.`

     How do you get around this? You can either play by the rules and not use the offending words and phrases altogether, or you can devise creative ways to conceal the words and phrases from the spam radar. For example, you can insert symbols within the words; for example, use "fr^ee or "fr*ee" instead of "free." Don't get too creative; your sentence or thought must still be understandable to your readers.

     If you want your e-mail to be read and not filtered out as spam or junk mail, you must pay attention to these guidelines and keep up with the constant changes providers make.

                                  

Don't Make Your Website Look Like and Ad

Depending on which source you believe, the average person is exposed to anywhere between 1,500 ( Media Literacy Report published  by Unicef) and 5,000 ( Charles Pappas, Yahoo! Internet Life columnist) advertising messages per day from TV, billboards, radio, the Internet, practically everywhere we turn. The last thing we want to see when we land on a website is yet another ad.

     Yet many online business seem to go out of their way to make their websites look like ads, billboards, or another commercial media. Don't fall into this trap and turn away potential customers. Your website should provide the solid information that your prospect is looking for, and it should have an editorial  feel to it. Above all, it should be free of hype. Why? Because people usually go online to find information. Few people log on saying, " I can't wait to see ads, and I can't wait to buy stuff!" No, that usually doesn't happen.

     People go online to find information. That's why they call it  the information superhighway . Even if they are shopping for something - say a DVD player or a hair restoration product they are generally seeking information, not advertising, about those products. There is a myth that the Internet is an advertising medium or one big shopping channel. It's not.

     Here's the first distinction between offline advertising  copy and effective web copy. Web copy needs to have an editorial feel to it; that is, it cannot look or feel like a sales pitch.

Editorial -Style Web Headlines

• Don't buy a DVD Player Unless It Meets These 5 Criteria
• Facts You Must Know Before You Buy Any Product That Promises to Grow Hair or Stop Hair Loss
• Can Streaming Audio Really Double Your Website Sales? A recent Internet research study says you can.

     Where does the selling come in? It comes from compelling content- expertly crafted for hidden selling. In plain English, this means:  Develop irresistible  content that slides smoothly into a covert sales pitch for your product.

     Why? Because people online do not want to be sold to. A study conducted by web usability experts John Morkes and Jacob Nielsen ( reported in a paper titles Concise, Scannable and Objective: How to Write for the Web) showed that  web users " detest anything that seems like marketing fluff or overly hyped language (marketese) and prefer factual information". If web visitors ever do get sold on something, they want to be finessed, not bombarded by blatant advertising.

     It bears repeating that your sales pitch should not sound like an ad, but rather it should read like an editorial, testimonial advice, case study, or endorsement. If you want an example of this kind of writing in the brick-and mortar ( meaning offline) world, think "advertorial" ( editorial-style ads) or press release.

     If the offline world, editorial-style ads boost readership significantly over standard-looking ads. David Ogilvy, legendary advertising man, wrote his book, Ogilvy  on Advertising . There is no law which says that advertisements  have to look like advertisements. If you make them look like editorial pages, you will attract  more readers. Roughly six times as many people read the average article as the average advertisement (emphasis mine). Very few advertisements are read by more than reader in twenty. In fact, in a split-run test conducted in Reader's Digest, an editorial-style ad boosted response by 80 percent over the standard ad layout.

     

Wrinkles?

1. To slow the wrinkling process, apply sunscreen whenever you go out, even during winter. Put sunscreen on children, too.
2. Prevent your skin from becoming weatherbeaten -protect it from harsh winds, intense cold, and biting salt sprays.
3. Don't make faces: don't frown, squint, scowl, grimace, or purse your lips. To prevent overusing facial muscles, stick cellophane  tape on areas prone to wrinkling.
4. To prevent temporarily creasing your face, make a special  effort to sleep on your back.
5. Make a short -term anti-wrinkle mask: apply a beaten egg white to your face for 10 minutes, then rinse off. Your face should look smoother for a few hours afterward.
6. Apply a cloth soaked in witch hazel to frown lines for 5 minutes at a time.
7. Rub a light eye cream on outer eye lines. Then open your eyes wide, press the heels of your hands against the areas, and for a minute; repeat daily.

Calendar

     A calendar is a system of organizing days for social, religious, commercial, or administrative purposes. This is done by giving names to periods of time, typically days, weeks, months, and years. The name given to each day is known as a date. Periods in a calendar (such as years and months) are usually, though not necessarily, synchronized with the cycle of the sun or the moon. Many civilizations and societies have devised a calendar, usually derived from other calendars on which they model their systems, suited to their particular needs.

     A calendar is also a physical device (often paper). This is the most common usage of the word. Other similar types of calendars can include computerized systems, which can be set to remind the user of upcoming events and appointments.

A calendar can also mean a list of planned events, such as a court calendar.
The English word calendar is derived from the Latin word kalendae, which was the Latin name of the first day of every month.

Calendar systems

• A full calendar system has a different calendar date for every day. Thus the week cycle is by itself not a full calendar system; neither is a system to name the days within a year without a system for identifying the years.
• The simplest calendar system just counts time periods from a reference date. This applies for the Julian day. Virtually the only possible variation is using a different reference date, in particular one less distant in the past to make the numbers smaller. Computations in these systems are just a matter of addition and subtraction.

Other calendars have one (or multiple) larger units of time.

Calendars that contain one level of cycles:

•  week and weekday – this system (without year, the week number keeps on increasing) is not very common
•  year and ordinal date within the year, e.g. the ISO 8601 ordinal date system

Calendars with two levels of cycle

year, month, and day – most systems, including the Gregorian calendar (and its very similar predecessor, the Julian calendar), the Islamic calendar, and the Hebrew calendar year, week, and weekday – e.g. the ISO week date

Cycles can be synchronized with periodic phenomena:

•  A lunar calendar is synchronized to the motion of the Moon (lunar phases); an example is the Islamic calendar.
•  A solar calendar is based on perceived seasonal changes synchronized to the apparent motion of the Sun; an example is the Persian calendar.
•  A "luni-solar calendar" is based on a combination of both solar and lunar reckonings; an example is the traditional calendar of China and the Hindu Calendar in India.
• There are some calendars that appear to be synchronized to the motion of Venus, such as some of the ancient Egyptian calendars; synchronization to Venus appears to occur primarily in civilizations near the Equator.
• The week cycle is an example of one that is not synchronized to any external phenomenon (although it may have been derived from lunar phases, beginning anew every month).

     Very commonly a calendar includes more than one type of cycle, or has both cyclic and acyclic elements. A lunisolar calendar is synchronized both to the motion of the moon and to the apparent motion of the sun; an example is the Hebrew calendar.

     Many calendars incorporate simpler calendars as elements. For example, the rules of the Hebrew calendar depend on the seven-day week cycle (a very simple calendar), so the week is one of the cycles of the Hebrew calendar. It is also common to operate two calendars simultaneously, usually providing unrelated cycles, and the result may also be considered a more complex calendar. For example, the 

     Gregorian calendar has no inherent dependence on the seven-day week, but in Western society the two are used together, and calendar tools indicate both the Gregorian date and the day of week.

The week cycle is shared by various calendar systems (although the significance of special days such as Friday, Saturday, and Sunday varies). Systems of leap days usually do not affect the week cycle. The week cycle was not even interrupted when 10, 11, 12, or 13 dates were skipped when the Julian calendar was replaced by the Gregorian calendar by various countries.

"Spice Up Your Day"

After God created Adam, and Adam had been in the Garden for a really long time, he started to get a little lonely. So, Adam went to God and said, "This Garden is amazing, but I'm starting to get a little lonely; is there anyone that you can send to keep me company?"

God answered, "I have the perfect person. She will help you with almost everything. She'll clean, cook, wash you clothes, be your friend, and even rub your feet after a long day. She really is perfect in every way!"
Adam said, "That sounds great! How soon can you send her?"
God replied again, "I can send her right away, but there is one thing ... it's going to cost you an arm and a leg to get her."Adam thought for a moment, and then said, "What can I get for a rib?"

Keeping your Web Site in Top Shape

     The job of your hosting service or ISP, of course, is to monitor traffic and make sure your Web Site is up and running. But unless you keep an eye on your site and its availability to your customers, you may not be aware of technical problems that can scare potential business away. If your site is offline periodically or your server crashes or works slowly, it doesn't just waste your customers' time - it can cut into your sales directly.

     If your site doesn't work well, a potential customer can find another site whose pages load more quickly just a few mouse clicks away. Outages can be  costly, too. Internet Week reported in 1999 that if the Dell Computer site was down for just one minute, it would cost the hardware giant $10,000. A 90 minute outage would cost the company nearly a million dollars - and the rate is probably much higher these days.

Making Customers Feel That They Belong

In the old days, people went to the market often, sometimes on a daily basis. The storekeeper was likely to have set aside items for their consideration based on individual tastes and needs. More likely than not, the business transactions followed a discussion of families, politics, and other neighborhood gossip.

Good customer service can make your customers feel like members of a community that frequent a Mom-and Pop store on the corner of their block- the community of satisfied individuals  who regularly use your goods and services. In the following sections, I describe some ways to make your customers feel like members of a group, club, or other organization who return to your site on a regular basis and interact with a community of individuals with similar interests.

Real men don't carry umbrellas?

The Egyptian pharaohs sat under ceremonial umbrellas, which were said to bring them power from heaven.
In ancient Greece and China, parasols were used in religious ceremonies. And in Japan, the emperor was followed by an attendant with a red sunshade, symbolizing absolute power.
In Europe, however, umbrellas were used only by women until some 300 years ago  men wore hats and got drenched.
Robert Louis Stevenson felt that an umbrella displayed a lack of character - too much concern about getting wet.
Carrying an umbrella also betrayed a lack of social status; it suggested you did not own a carriage. Another good reason not to carry one was that the early models weighed some 10 pounds.
It wasn't until the 16th century, when the pope decided that the umbrella was a symbol of honor, that bumbershoots gained favor in European society. Even so, the first Englishman to tote a rain shield, one Jonas Hanway, suffered public ridicule. And coachmen  steered through puddles in order to splash him with mud.
When  the fashionable "Beau" Macdonald began carrying a silk umbrella in 1778, his sister refused to be seen with him. Nevertheless , he persisted, and others soon followed suit. Men had finally out that one umbrella costs a lot less than catching a cab every rainy day.